Pinehurst School is a private co-educational school in Auckland, New Zealand, catering to around 1,000 students from Year 1 through to Year 13. Pinehurst prides itself on delivering a strong academic offering alongside a supportive, well-structured learning environment.

Pinehurst’s transport operations were running blind. Without a centralised or real-time system, the school relied on manual workarounds and fragmented communication, putting pressure on staff and creating daily disruptions no one had time for.

• Bus live location was mostly invisible, making it difficult to respond quickly to concerned parents.
• Reception was overwhelmed during morning delays, as late-arriving students had to report before going to class.
• Communication between school staff, parents, and bus drivers was inconsistent and time-consuming.
• Some students were using the bus service without paying, due to weak verification processes.
• Temporary drivers were difficult to manage and support under the existing system.

“I used to get a lot of calls from parents,” says Jon Horne, Business Manager at Pinehurst School. “They’d always assume the bus had left without their child. The bus could have come early, it was usually running late, but the assumption was always, ‘They’ve missed it.’”